Jordan Alexis

Résumé

The Résumé.

For those who prefer their professional experience in chronological order.

Marketing Director. Creative Thinker. Builder of Things.

I bring strategy, creativity, technology, and a healthy obsession with making things better together. From brand direction and digital experiences to marketing operations and performance measurement, I love figuring out how all the pieces fit.

Download the Actual Résumé (PDF, two pages) See the Work

Yes, there’s a normal version.

Professional summary

The Short Version

Equal parts big-picture thinking and figuring out why something isn’t working.

Marketing leader with experience directing integrated marketing strategy, digital transformation, brand development, creative operations, and cross-functional initiatives. Combines strategic planning with hands-on technical and creative expertise to connect customer experiences, technology, content, and measurable business outcomes.

Experienced in leading teams, managing substantial marketing investments, building scalable digital platforms, improving reporting and attribution, and translating complex business challenges into clear, actionable marketing strategies.

Experience

Previously, on My Career…

  1. 2025–2026

    Wag’n Tails

    Marketing Leadership

    Fourteen months leading marketing strategy, brand, digital experience, and the marketing team for a specialized vehicle-conversion business serving professional groomers and veterinary operators.

    1. Director of Marketing 2025–2026
    • Directed marketing initiatives spanning digital strategy, brand development, content, creative production, and customer experience. Case study: Brand Evolution
    • Led marketing strategy and execution through a period of organizational and technological change. Case study: Leadership
    • Managed marketing planning and reporting associated with a seven-figure marketing budget.
    • Rebuilt and relaunched the company website in WordPress with custom code, contributing 200+ hours of hands-on development and bringing grooming and veterinary into one cohesive experience with lead tracking, analytics, SEO, and new conversion paths. Case study: Website Rebuild
    • Improved organic search click-through rate from 2.6% to 4.3%.
    • Developed marketing funnel measurement and MQL-to-SQL reporting to give leadership clearer visibility. Case study: Reporting & Accountability
    • Led marketing-side work on Salesforce Marketing Cloud, Data Cloud, integrations, reporting, and testing, contributing 260+ hours to the implementation.
    • Developed integrated product launch messaging, sales enablement resources, and internal and external communication strategies. Case study: Updated Quantum Launch The Next Mile
    • Built audience-specific customer journeys for veterinary and grooming customers. Case study: Veterinary Customer Journey Customer Journey
    • Led and collaborated with creative and marketing team members, working across sales, technology, leadership, and customer care. Case study: Customer Care

  2. 2018–2025

    MapleTronics Computers Inc.

    Brand & Digital Marketing

    Brand and digital marketing for a B2B technology solutions business.

    1. Marketing Manager 2018–2025
    • Led brand development and digital marketing programs supporting B2B growth, aligning campaigns and content with customer needs and sales priorities.
    • Developed integrated messaging, customer-facing materials, and campaigns that communicated technical offerings and helped sales teams engage business decision-makers.
    • Managed external agency and vendor relationships, coordinated cross-functional projects, and contributed to executive-level marketing reporting and planning.

  3. 2016–2018

    Champion Chair

    Digital Marketing & Content

    1. Marketing Specialist 2016–2018
    • Supported B2B digital marketing, content, lead-generation campaigns, and reporting for a specialized product manufacturer, collaborating on cross-functional marketing initiatives.

Core strengths

What I Bring to the Table

01 Strategy & Leadership

Marketing strategy, budget planning, cross-functional leadership, team development, integrated campaigns, organizational alignment, and executive communication.

I like knowing where we’re going. Preferably before we start driving.

02 Brand & Creative Direction

Brand strategy, messaging, creative direction, visual storytelling, campaign development, content, and audience engagement.

Yes, I care about the font. And the business objective.

03 Digital & Technology

Website strategy, SEO, marketing automation, Salesforce, HubSpot, analytics, lead generation, and digital customer experiences.

I can talk strategy and then go fix the website.

04 Data & Accountability

Performance measurement, funnel analysis, dashboards, reporting, campaign optimization, attribution, and strategic decision-making.

Because “it’s working” should eventually involve evidence.

Selected accomplishments

A Few Things I’m Particularly Proud Of

Each one says whose result it is: mine, a responsibility I carried, or something the whole team did together.

  • 2.6% to 4.3%

    Organic search click-through rate improvement

    Individual result

  • Seven-Figure

    Marketing budget planning and reporting

    Leadership responsibility

  • 200+ Hours

    Hands-on development rebuilding the company website and digital experience

    Individual effort

  • Cross-Functional

    Marketing, sales, technology, creative, customer care, and executive collaboration

    Team + organization

The receipts, or at least some of the work.

Tools, platforms + technical skills

Things I Know How to Use

Marketing & CRM
  • Salesforce CRM
  • Salesforce Marketing Cloud
  • Salesforce Data Cloud
  • HubSpot
  • ZoomInfo
Web & Digital
  • WordPress
  • SEO
  • Google Search Console
  • Website optimization
  • HTML/CSS
  • CMS management
  • Digital advertising platforms
Analytics & Reporting
  • Google Analytics 4
  • Looker Studio
  • Excel
  • Marketing dashboards
  • Funnel reporting
Creative & Content
  • Adobe Creative Cloud
  • Brand development
  • Visual communication
  • Content strategy
  • Creative direction
Operations & Collaboration
  • Cross-functional project management
  • Campaign planning
  • Team leadership
  • Workflow development
  • AI-assisted marketing workflows

Education

Yes, I Have an Art Degree.

Turns out color theory was useful.

BFA in New Media

Minor in Marketing

Indiana University 2014

An education in visual thinking, composition, and creativity, paired with a career spent learning how to turn those skills into strategy, systems, and business results.

Related note: Wait… I Have an Art Degree?!

Web exclusive

A Few Things That Don’t Fit on a Résumé

  • Started experimenting with HTML during the MySpace era.
  • An art degree that turned into a marketing career.
  • Loves building things from the ground up.
  • Believes creativity and accountability should coexist.
  • Can get equally excited about typography and a functioning dashboard.

Not included in the PDF. The PDF is very serious.

Enough About Me.

Well, technically that was the whole page.

Interested in working together? I’d love to hear what you’re building.

Let’s Talk Explore My Work